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Winning Strategies in the Emerging Recovery

Winning Strategies in the Emerging Recovery

By CFO Research Services, March 15, 2011

After two years of cutting costs, senior finance executives at mid-size companies now report that supporting growth is their new top priority – and they are planning to capitalize on the capabilities and disciplines that served their companies well during the recession to achieve it.

“While careful financial management is a necessity for mid-size companies in today’s recovering economy, customer satisfaction also looms large,” said Darryl Brown, Executive Vice President, U.S. Commercial Card, American Express. “Cultivating strong customer relationships is a smart investment in long-term growth for mid-size companies fighting to compete and win in a challenging environment.”

What other strategies will mid-size companies pursue to thrive—not just survive—in this recovery? How will the finance function and its leaders contribute to their companies’ efforts to grow and prosper? These are just some of the questions addressed in this report.

Highlights:

  • Cost control focus gives way to growth agenda
  • Improvements that will contribute to success in the recovery
  • Top barriers to growth plans in the recovery
  • Financial approaches likely to contribute to growth

To discover winning strategies your company can adopt download the full report.

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